Martin Goetting (General Manager, Consultant)

Antibodies, Bacterial and viral diseases / Antiinfectives, Consulting, Immunology / Allergology, Oncology, Pharmaceuticals, Vaccines, Other

CBC Capricorn Biotech Consulting offers a range of services in the area of business development and marketing & sales for biotechnology, vaccine and biotherapeutic companies.

CBC Capricorn Biotech Consulting was founded in 2009 in Vienna, Austria, by Martin Goetting and offers a range of services in the area of business development and marketing & sales for biotechnology, vaccine and biotherapeutic companies.
The approach is to serve both established and emerging companies mainly to enter new markets, partnerships or business areas, expand their current business but also to run it more efficiently.
Our services are tailored to our clients needs and followed through from the very beginning until go-live.

CBC Capricorn Biotech Consultings aim is to offer a range of services for both emerging and established biotechnology, vaccine and biotherapeutic companies:
1. Business Development
•Global Partner Search and Selection
•Set-up of Collaboration
•In- and Out-Licensing
•Contract Negotiation
•Building of Operational Structures and Functions
2. Strategic Marketing & Sales
•Assessment of Markets, potential Partners and Competitors
•Development of Vision
▪ Product Positioning
▪ Value Proposition
▪ Branding
3. Operational Marketing & Sales
•Project Management
•Product Management
•Launch Management
•Interim Management
4. Coaching
•Individual Coaching, Executive and Sales
•Communication Training
•Presentation Techniques

CBC Capricorn Biotech Consulting acts globally and is part of an international network of companies and consultants in the following areas (alphabetic order):
•Business Development
•Clinical Development
•Coaching, Executive and Sales
•Finance
•Intellectual Property
•Legal
•Manufacturing
•Marketing & Sales
•Product Development
•Quality Assurance
•Regulatory
•Supply Chain Management
•Training, Quality and M&S
The network structure allows to put together lean teams of specialists tailored to your needs.